Campaign Strategy
We define your campaign goals, funnel stages, and key messages - building a structure that converts, not just a single ad.
Meta Advertising
Facebook & Instagram ads that actually convert.
AI-optimised campaigns that put your business in front of the right people, at the right time, with the right message. We manage everything from strategy to creative to reporting.
3.27B
monthly active users on Meta
$6.50
average CPM for Australian SMBs
2.9%
average CTR on well-optimised ads
7x
ROAS achievable with proper targeting
Why It Matters
Most small businesses waste their ad spend on the wrong things.
Meta's advertising platform is one of the most powerful targeting tools ever built. But most small businesses set up an ad using the Boost button, target broadly, and wonder why it doesn't work.
Effective Meta advertising requires a proper campaign structure, compelling creative, precise audience targeting, ongoing split testing, and data-driven optimisation. Without all of these working together, you're burning budget.
We manage Meta ad campaigns end-to-end - from audience strategy and ad copy to creative design, pixel setup, and monthly reporting. Our AI-assisted approach means we test more variations faster and optimise spend more effectively than traditional campaign management.
What's Included
What's in the package.
Audience Research & Targeting
Custom audiences, lookalike audiences, interest targeting, and retargeting - built around who actually buys from you.
Ad Copywriting
Multiple copy variants per ad set, written specifically for your audience and campaign objective. Hooks, body copy, and CTAs all included.
Creative Design
Static images, carousels, and video scripts designed to stop the scroll. All creative is sized and formatted to Meta's current specs.
A/B Split Testing
Systematic testing of audiences, creatives, and copy - so we know exactly what's working and scale it while cutting what isn't.
Pixel & Conversion Tracking
Meta Pixel setup, conversion event configuration, and Conversions API where applicable - accurate attribution from day one.
Monthly Performance Reports
Clear monthly reports covering reach, clicks, conversions, cost per result, and ROAS - with plain-English commentary on what it means.
Budget Optimisation & Scaling
Continuous bid strategy management and budget reallocation toward the highest-performing ad sets and audiences.
How We Deliver
What happens after you get in touch.
01
Strategy
We define your campaign goals, target audience profile, key messages, and funnel structure before any ad is created.
02
Creative Production
We write the copy and design the creatives - typically 3 to 5 ad variations per campaign to enable proper testing.
03
Launch & Test
We launch with a structured campaign architecture, monitor performance daily in the first two weeks, and begin optimising immediately.
04
Report & Scale
Monthly performance reports, clear recommendations, and a scaled budget toward whatever's working. We talk you through results in plain English.
Pricing
Flat-rate management. You control the ad spend.
Our fee covers full campaign management - strategy, creative, optimisation, and reporting. Your ad spend is paid directly to Meta and is separate from our fee.
Starter
$399/mo
Up to $1,500/mo ad spend managed. One campaign, monthly reporting, and ongoing optimisation.
Growth
$550/mo
Up to $5,000/mo ad spend managed. Multiple campaigns, bi-weekly check-ins, and full creative production.
Scale
Custom
For $5,000+/mo ad spend. Dedicated campaign manager, weekly reporting, and advanced attribution setup.
FAQ
Common questions answered.
Do I need a big budget to make Meta ads work?
No - but budget does affect what's achievable. For local service businesses, $500 to $1,500 per month in ad spend is typically enough to generate meaningful results when paired with solid targeting and creative. Ecommerce and lead generation campaigns often benefit from higher spend once initial testing identifies what converts.
How long before I see results?
Meta's algorithm needs time to learn - typically 2 to 4 weeks before campaigns exit the learning phase and performance stabilises. We usually see meaningful data within the first month and make our first major optimisations in week 3 or 4. Most clients see clear ROI signals by the end of month two.
Who owns the ad account and creative?
You do. We run campaigns through your Facebook Business Manager account, not ours. All creative assets we produce belong to you. If you ever decide to stop working with us, you keep everything - the account, the creative, the audience data, and the campaign history.
Can you run ads for a business that isn't selling online?
Absolutely. Many of our clients are local service businesses - trades, health practitioners, hospitality, and retail - who use Meta ads to drive phone enquiries, foot traffic, and online bookings rather than direct e-commerce sales. We set up conversion tracking around your actual business goal, not just website purchases.
Do you also run Google Ads?
Not currently - we focus on Meta (Facebook and Instagram) as our paid social channel. For search advertising we recommend engaging a specialist Google Ads agency. We're happy to refer you to trusted providers if needed.
Want a straight assessment of where you stand?
Request your free audit and we'll come back with exactly what's holding your business back online, and what to do about it.