Every question answered, honestly.

Evolve It is an AI-native marketing agency built for Australian small businesses. We build fast, modern websites, optimise businesses for AI search engines (AEO & GEO), manage Meta advertising campaigns, and produce graphics and print design. Everything we do is designed to get your business found by more customers - on Google, on ChatGPT, on Instagram, and everywhere else your customers are looking.

We started on Sydney's Northern Beaches and work with small businesses across Sydney, New South Wales, and all of Australia. We work entirely remotely and digitally, so we deliver the same quality whether you're in Manly or Mackay. Our clients are typically small business owners who are serious about growing their online presence but don't have the budget for a large agency.

A few things make us genuinely different. We're AI-native, meaning we built our entire process around AI tools from day one, which means faster delivery and better results at lower cost. We specialise in AEO and GEO, which is how you get recommended by ChatGPT and Google AI. Most agencies haven't caught up with this yet. And we're transparent: pricing published upfront, no lock-in contracts, plain English reporting. No fine print, no surprises.

Yes - we work with businesses Australia-wide. All of our services are delivered remotely, and most clients never need to meet us in person. If you'd like a video call, we're always happy to arrange one.

No. All strategy, design, development, and content work is done by our Australian-based team. We use AI tools to work faster and more efficiently, but every deliverable is created and reviewed by us.

Most clients have a live website within 2 to 4 weeks from approved brief. The Starter package typically takes 2 weeks, Growth takes 3 to 4 weeks, and Scale takes 4 to 6 weeks. The biggest factor in turnaround time is how quickly you can review and approve work at each stage.

No - copywriting is included in all packages. We'll ask you questions about your business, customers, and goals, then write the copy ourselves. If you have existing copy you'd like us to work with or refine, we're happy to do that instead.

We primarily build on Next.js (a modern React framework) for maximum performance and AEO/GEO capability. For clients who need to manage their own content, we can integrate a headless CMS. We don't build on Wix, Squarespace, or most template platforms - these perform poorly in AI search and we won't compromise on that.

We set up hosting on your behalf as part of the build. The ongoing hosting cost (typically $20 to $50 per month depending on provider) is billed directly to you by the hosting provider - we don't mark it up. We recommend Vercel or Cloudflare Pages for performance and reliability.

It depends on the platform. If your current site is on a modern platform, we can often improve it with AEO/GEO updates, schema markup, and performance work. If it's on a legacy platform like Wix or an outdated WordPress theme, a rebuild typically produces far better results for a similar investment. We'll assess your current site and advise honestly.

AEO stands for Answer Engine Optimisation. It's the practice of structuring your website and online presence so that AI-powered answer engines - like ChatGPT, Perplexity, Google AI Overviews, and Gemini - understand your business clearly and are more likely to recommend it when users ask relevant questions. Traditional SEO focuses on ranking in Google's blue-link results; AEO focuses on getting cited as a direct answer by AI systems.

GEO stands for Generative Engine Optimisation. It's the broader discipline of optimising your online presence for AI-generated content - including AI-written summaries, comparisons, and recommendations. GEO encompasses AEO and also includes strategies for appearing in AI-generated product roundups, comparison articles, and local recommendations produced by language models.

Possibly - but probably not as consistently as it could be. Most businesses haven't been set up to be understood and cited by AI systems. You can test this yourself by asking ChatGPT or Perplexity something like 'recommend a [your service] in [your location]' and see what comes up. Our free audit includes a formal test across multiple AI platforms so you know exactly where you stand.

Traditional SEO is about ranking in Google's list of blue links. AEO is about being the specific answer that AI systems give when someone asks a question. They require different approaches: SEO focuses on keywords and backlinks; AEO focuses on entity clarity, structured data, E-E-A-T signals, and Q&A content that AI can directly cite. The two overlap significantly, but AEO requires specific technical and content strategies that standard SEO work doesn't cover.

AI citation rates typically start improving within 4 to 8 weeks of implementation, as AI systems re-crawl and re-index your content. Consistent recommendation across multiple AI platforms generally takes 3 to 6 months, depending on your industry and competition level. We track and report on your citation rates monthly so you can see progress clearly.

Not necessarily. We can implement AEO and GEO improvements on an existing website by adding schema markup, restructuring content, and building FAQ sections. However, if your site is very old, slow, or built on a limited platform, a rebuild will produce significantly better results. We'll assess your current site as part of the free audit.

For local service businesses, $500 to $1,500 per month in ad spend is typically enough to generate meaningful data and results when paired with solid targeting and creative. Ecommerce businesses often benefit from higher spend once testing identifies what converts. Our management fee is separate from your ad spend - you pay Meta directly for the ads.

No - ads are paid placements and appear regardless of your follower count. Having a business page is required, but how many followers you have has no impact on ad delivery or performance. Many of our best-performing clients started with fewer than 100 followers.

You do, always. We run campaigns through your Facebook Business Manager account. All creative assets belong to you. If you ever stop working with us, you keep the account, the creative, the audience data, and the campaign history.

Meta's algorithm needs 2 to 4 weeks to exit the learning phase before performance stabilises. Most clients see clear ROI signals by the end of month two. We monitor daily in the first two weeks and make our first major optimisations around week 3 or 4.

First drafts are typically delivered within 48 to 72 hours. Two rounds of revisions are included on every project. Rush jobs (same-day or next-day) are available on request - just let us know when you enquire.

For print work: print-ready PDFs at 300dpi with bleed and crop marks, plus editable source files if requested. For digital assets: web-optimised PNG and JPG files. For social media templates: Canva-compatible formats so you can update content yourself.

No. If you have a logo and brand guidelines, share them and we'll work within your established identity. If you don't have a logo yet, we can create one as part of your project - just mention it when you enquire. A full brand identity package starts from $990.

No. Our website packages are one-off investments with no ongoing commitment. Our management services (Meta advertising, AEO & GEO monitoring) are month-to-month - you can pause or stop at any time with 30 days notice. We'd rather earn your continued business than lock you in.

Request a free audit at evolveit.au/audit. It takes 2 minutes to submit. We'll review your website, search presence, and AI visibility, then deliver a written report within 24 business hours. From there, we'll recommend which package or services best match your goals. No obligation, no sales pressure.

Yes. For packages over $1,500 we offer a 50/50 split - 50% on project commencement and 50% on delivery. For larger Transform packages we can discuss a milestone-based payment schedule. Contact us to discuss what works for your situation.

Every project includes revision rounds as standard. If you're unhappy with the overall direction, we'll discuss it openly and find a solution - we'd rather spend time getting it right. In the rare case of a genuine dispute, we'll work through it fairly and professionally. We don't hide behind fine print.

Yes, and plenty do. Many clients start with a website and add Meta advertising or AEO/GEO management once they see results. There's no requirement to take multiple services at once, and adding services later doesn't cost more than starting with them.